EPIC GRAPHIC DESIGN

MORLA: DESIGN BY JENNIFER MORLA (2019)
Autonomous: self-driven project

150 projects by Jennifer Morla
40 years designing

focuses on typography and her favourite typefaces

shows the importance of designers looking outside of their field and her influences

target: non-design audience
content is vibrant and accessible

STEP 1

STEP 2

STEP 3

blends in social and commercial practices

more people working alongside you in the commercial practise and there is a more clear brief

however, the brief was more open because of the social aspect of it

did a lot more research since it was a social project - about the target group

research on how people act and think

new brand identity + ethics + opens a conversation
making people excited about something and inviting them into a new world instead of just selling a product

1993 - 1996 studied at Ravensbourne College of Design and Communication (BA, Visual Communication)
1996 - 2000 designers at North Design
2000 - now Creative Directors of Made Though
(Ben also did a Master of Graphic design in 1996)

Both use LinkedIn, give interviews, participate in competitions, have Instagram and Twitter

Ben Parker and Paul Austin
Creative directors and Founders of "Made Thought" (2000-now)

Made Thought - creative agency in London
Transform and elevate brands
Luxury brands, lifestyle brands and museums
Have become more interested in eco design in the past years

Work ethic:
- focus on fewer projects to maintain a high standard
- work with the most inspirational clients on the most inspirational projects, which allows them to be ambitions and enthusiastic about their projects
- work with creative briefs that are challenging and complex
- make sure they have good communication and chemistry with clients
- focus mainly on the concept but also don't forget about the aesthetic part
- have the right people in their studio to create a good dynamic and ensure there is diversity so they don’t become constrained

By working very hard in the beginning and maintaining a good work ethic, they were able to make a good impression on their clients and getting recognised. For 15 years, all their new businesses came from referral, recommendations or repeat work instead of them approaching potential clients.

ZIGZAG CITY BY STUDIO PASS (2016)
Commercial

100 unique poster promoting the architecture festival

draw visitors trough the Hoogkwaiter district

find unexpected places in the city

give the visitors different routes

festival highlights the dutch modernism which explains the mustard yellow colour

A PLASTIC FREE PLANET (2017)
Social/Commercial

new brand identity for a plastic planet

the brand wants to make people aware about plastic use and addiction and believes in a plastic free future for food and drinks packaging

inspired by a supermarket isle.

made it approachable and clear

the main goal was to avoid making consumers feel guilty or feel like
the subject is too serious and broad

it has been used in supermarkets in Iceland and in the Ekoplaza Lab in Amsterdam

This is the project I chose. Although I didn't have the social practice, I really like how it relates to ethics and imagines an alternate future. Since it's also commercial, it reaches a broader public.

WHAT THEY STUDIED
PLATFORMS USED

MADE THOUGHT
WORK ETHIC

WHAT I LEARNED

1. It takes a lot of hard work to get where you want to go.

2. It is important to work hard during university and get an internship right after to gain experience. They both worked at one of the top agencies for 4 years and learned a lot from that.

3. It is valuable to surround yourself with the right people and collaborate with people who have different skills from mine. Also, collaborate with people who are specialised in different fields since it allows us to do broader and more challenging work.

4. Another important thing is to keep motivated and excited about the projects I work with because that will make the end result is a lot better.

WHY?